L'Oreal to acquire majority stake in Indian BPC roll-up Innovist
L'Oreal has signed an agreement to take a majority stake in Innovist, the Indian beauty roll-up behind Bare Anatomy, Chemist at Play, SunScoop and Vinci Botanicals. Founders stay on as minority shareholders as L'Oreal deepens its India portfolio against rivals like Mamaearth, Plum and Minimalist.
L'Oreal signed an agreement to acquire a majority stake in Indian BPC roll-up startup Innovist, owner of Bare Anatomy, Chemist at Play, SunScoop and Vinci Botanicals, to expand its India beauty portfolio. Founders stay on as minority shareholders.
Why this matters
L'Oreal's Innovist deal, valued at up to $450M for the Bare Anatomy parent, marks its most aggressive India BPC push yet as it races domestic digital-first rivals like Mamaearth, Plum and Minimalist.
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