L'Oreal Acquires D2C Skincare Start-up Innovist for Rs 4,000 Crore
L'Oreal has acquired Indian D2C skincare start-up Innovist for Rs 4,000 crore, deepening its India beauty footprint. Innovist's science-led, ingredient-transparent brands have built strong word-of-mouth traction among Gen Z consumers, giving L'Oreal a native digital play in a fast-growing market.
L'Oreal acquired D2C skincare start-up Innovist for Rs 4,000 crore, strengthening its India beauty market presence. Innovist's science-led, ingredient-transparent brands have won strong word-of-mouth traction among Gen Z consumers.