L'Oréal to acquire majority stake in India's digital-first personal care brand Innovist
L'Oréal will take a majority stake in Innovist, folding Bare Anatomy and Chemist at Play into its Consumer Products Division. Founders remain as minority shareholders. Deal closes in coming months pending regulatory approvals, marking a major bet on India's digital-first beauty market.
L'Oreal will acquire a majority stake in Indian digital-first personal care firm Innovist, adding Bare Anatomy and Chemist at Play to its Consumer Products Division. Founders stay on as minority shareholders. Deal closes pending regulatory approvals.
Why this matters
L'Oréal's Innovist deal extends its push into India's digital-first BPC roll-ups, building on prior reports valuing Bare Anatomy's parent at up to $450M and signaling intent to scale local digital brands globally.
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