L'Oréal takes majority stake in India's Innovist, owner of Bare Anatomy and Chemist at Play

L'Oréal has agreed to acquire a majority stake in Innovist, the Indian BPC startup behind Bare Anatomy, Chemist at Play, Sunscoop and Vinci Botanicals. Terms are undisclosed and the deal awaits regulatory clearance, marking a deeper India play for the French beauty major.

— Filed Mon, 22 Jun, 2026, 15:05 IST · Source IMAGES Business of Fashion · Updated

L'Oréal has agreed to acquire a majority stake in Indian personal care startup Innovist, owner of Bare Anatomy, Chemist at Play, Sunscoop and Vinci Botanicals. Deal terms undisclosed; closing pending regulatory approval, deepening L'Oréal's India beauty bet.