L'Oréal grabs Innovist as MNCs raid India's D2C beauty shelf
L'Oréal's majority buy of Innovist follows HUL-Minimalist and Estée Lauder-Forest Essentials, as global majors snap up Indian D2C beauty brands for digital reach, ingredient-led innovation and faster category entry amid a tighter funding climate.
L'Oreal's majority-stake acquisition of Innovist, following HUL-Minimalist and Estee Lauder-Forest Essentials deals, signals MNCs increasingly buying Indian D2C beauty brands for digital reach, ingredient-led innovation, and faster category access amid tighter funding.