Kwality Wall's parent to drop vegetable fats, go fully dairy across India portfolio
Magnum Ice Cream Company will transition Kwality Wall's entire Indian range to dairy-based ice cream, exiting the 'frozen dessert' category as label scrutiny intensifies in a Rs300 bn market projected to hit Rs600 bn by 2034 at 7.39% CAGR.
Kwality Wall's parent Magnum Ice Cream Company will transition its entire Indian portfolio to dairy-based ice creams, eliminating vegetable fats, amid rising consumer scrutiny over frozen dessert labelling and demands for clearer front-of-pack disclosures in India's Rs300 billion frozen treats market.