Food giants cut sugar and clean up labels as Indian shoppers scrutinize the fine print
Kwality Wall's, Dabur and Nestle India are reformulating toward low-sugar, dairy-based and clean-label products as 62% of consumers say ingredient lists matter more than celebrity endorsements. GST 2.0 dropping packaged-food tax to 5% and mini-pack pricing support the shift, with premium/health foods growing 2-3x faster.
Indian food giants Kwality Wall's, Dabur, Nestle reformulate for health-conscious consumers prioritizing ingredient transparency, cutting sugar and shifting to dairy-based/clean-label products, aided by GST 2.0 cutting packaged-food tax to 5% and mini-pack affordability strategies.