Kunal Shah moves from CRED to lead WhatsApp India, taking helm of platform powering UPI, commerce, SMB chat
The CRED founder and prolific angel investor is stepping into a top role at WhatsApp India, Meta's most strategic consumer surface in the country. With hundreds of millions of users and deepening UPI, catalog, and click-to-chat commerce rails, the appointment signals a sharper push to convert WhatsApp into India's default storefront and payments layer.
Kunal Shah, founder of CRED and prolific angel investor, is moving to lead WhatsApp in India, a platform central to commerce, payments, and small-business communication for hundreds of millions of Indian users.