Kriti, Bhumi, Rashmika join celeb D2C wave; Zoho pumps Rs 70 Cr into ONDC
Indian celebrities are stacking the D2C shelf with Hyphen (skincare), The Tribe (fitness), Maya (fragrance) and Dear Diary, while Zoho's Rs 70 Cr bet on ONDC signals deeper sovereign-stack backing for MSME digitisation and open commerce rails.
Kriti Sanon, Bhumi Pednekar and Rashmika Mandanna back new D2C brands as Zoho invests Rs 70 Cr into ONDC for MSME open commerce.
YourStory · 5/14/2026, 2:37:48 AM · Ask about this →