Kids' nutrition turns premium as 6 in 10 parents will pay extra for healthier snacks
Farmley's Healthy Snacking Report 2026, based on 6,000 consumers, finds 60% of parents willing to pay a premium for healthier kids' snacks. Protein (86% value it), natural sweeteners (61%) and ingredient transparency (62%) drive choices. Quick commerce leads distribution, with Blinkit at 31%, Zepto 16% and Instamart 15%.
Farmley Healthy Snacking Report 2026 finds 6 in 10 Indian parents will pay premium for healthier kids' snacks, signaling premiumisation in packaged food. Protein, clean labels and transparency drive choices; Blinkit leads quick-commerce snack purchases at 31%.