Kerala bets on ONDC to push MSMEs into global markets, bypass intermediaries
Industries Minister Kunhalikutty says ONDC rollout will reshape retail, tourism and transport by giving Kerala MSMEs direct global market access. An inter-departmental roadmap is set, with a Young Entrepreneurs Conclave planned for Kozhikode in September 2024.
Kerala Industries Minister Kunhalikutty said ONDC implementation will let state MSMEs access global markets directly without intermediaries, transforming retail, tourism and transport sectors. An inter-departmental workshop built a roadmap; a Young Entrepreneurs Conclave is slated for Kozhikode in September.
Why this matters
Kerala's state-led ONDC push follows DigiDukaan's B2B kirana digitisation and ONDC's Rs 220 cr raise from Zoho, Uber and Paytm, signaling deepening institutional and regional adoption.
Omni-channel activity steady with 412 signals in the last 90 days.