KBC sponsorships rise to 80% of ad sales as brands seek integrated TV-digital buys
Sony Pictures Networks India has sold 80–85% of Kaun Banega Crorepati’s inventory before its August 10 launch, with more than 20 sponsors signed. Sponsorships and content integrations now contribute about 80% of ad sales, underscoring advertisers’ shift toward customised cross-platform partnerships.
Sony Pictures Networks India says KBC sponsorships and brand integrations now generate about 80% of ad sales. More than 20 sponsors have booked most inventory ahead of the August 10 launch, highlighting advertiser demand for cross-platform, customised media partnerships.
Why this matters
No prior related signals are provided; KBC's pre-sale shows Sony Pictures Networks India concentrating ad sales in integrated TV and digital sponsorship packages.
Omni-channel is accelerating, up 182400% QoQ.