Kama Jewelry flags lightweight-jewellery shift as silver rises 1.06%
Silver prices rose 1.06% in India, while Kama Jewelry’s Colin Shah said elevated gold prices are steering consumers toward lightweight jewellery. The brand sees continued near-term volatility tied to global market and central-bank signals.
Silver prices rose 1.06% in India amid weak COMEX sentiment below $58. Kama Jewelry’s Colin Shah said high gold prices are pushing consumers toward lightweight jewellery, while central-bank and US Fed signals could drive near-term volatility.
Why this matters
Kama Jewelry's update follows a recent signal that silver wiped out 2024 gains in a week, with Indian jewellers bracing for a value-buying rebound.
Retail-brand signals are accelerating, up 349700% QoQ.