Just Herbs' ₹100 crore revenue run rate resurfaces, growing 5x in three years under Marico
Ayurvedic beauty brand Just Herbs scaled to a ₹100 crore revenue run rate as of June 2024, with revenue rising fivefold in the three years since Marico acquired the business.
Ayurvedic beauty brand Just Herbs grew revenue fivefold to an INR 100 crore run rate in the three years following its acquisition by Marico, highlighting post-takeover scale-up in India’s D2C beauty market.
Why this matters
The resurfaced June 2024 update aligns with recent signals reporting that Marico-owned Just Herbs reached a ₹100 crore run rate after 5× growth following the takeover.
Retail-brand signals are accelerating, up +183750% QoQ.