Just Herbs' ₹100 crore revenue run rate resurfaces, growing 5X in three years after Marico takeover
Ayurvedic beauty brand Just Herbs reached a ₹100 crore revenue run rate as of June 2024, expanding fivefold in the three years following its takeover by FMCG major Marico.
Ayurvedic beauty brand Just Herbs grew fivefold to an INR 100 crore revenue run rate in the three years after its takeover by Marico, highlighting post-acquisition scaling in India’s D2C beauty segment.
Why this matters
The resurfaced June 2024 update aligns with recent signals reporting Just Herbs' ₹100 crore run rate and 5X growth in three years after Marico's takeover, including coverage framing the brand as Marico-owned.
Retail-brand signals are accelerating, up +182450% QoQ.