JSW Dulux to revive Dulux brand, leverage steel network for industrial coatings push
After the ₹9,000 crore acquisition of Akzo Nobel India, JSW Dulux plans to repopularise the Dulux decorative brand and tap JSW's steel network for industrial coatings—targeting top-three in decorative and number-one in industrial, taking on Asian Paints and Birla Opus.
JSW Dulux plans to repopularise the Dulux paint brand acquired from Akzo Nobel India and leverage JSW's steel network for industrial coatings, aiming for top-three decorative and number-one industrial position, competing with Asian Paints and Birla Opus.