Asian Paints leads industry with steepest 12% price hike as West Asia conflict lifts costs

Asian Paints raised prices ~12% to offset crude-linked raw material costs tied to the Middle East conflict, the sharpest increase in the sector. Rivals moved more cautiously: Berger 1-2%, Kansai Nerolac 2-3% and JSW Dulux 10%. Input costs may take time to normalize.

— Filed Tue, 14 Jul, 2026, 10:22 IST · Source ET Retail · Updated

Asian Paints raised prices ~12%, the steepest in the industry, to offset crude-linked raw material costs from Middle East conflict. Rivals Berger, Kansai Nerolac and JSW Dulux made smaller hikes; input costs may take time to normalize.

Why this matters

Asian Paints again leads peers with the steepest 12% hike as crude-linked costs climb, while paint majors brace for a mixed Q1FY27 and defer price cuts until post-Diwali.

Retail-brand signals accelerating, up +295300% QoQ.