JSW Dulux to revive Dulux brand, lean on steel network to crack top-three paints
After the ₹9,000 crore Akzo Nobel India buy, JSW Dulux aims to repopularise Dulux and Sikkens while leveraging JSW's steel and energy footprint for industrial coatings, targeting a top-three decorative paints spot against Asian Paints and Birla Opus in FY26 and beyond.
JSW Dulux plans to repopularise the Dulux paint brand acquired from Akzo Nobel India and leverage JSW's steel network to break into top-three decorative paints and lead industrial coatings, competing with Asian Paints and Birla Opus.
Why this matters
Builds on JSW Dulux's post-Akzo ambitions: earlier signals targeted a No. 2 slot and industrial coatings via steel. This move sharpens the top-three decorative paints goal against Asian Paints and Birla Opus.
Retail-brand signals accelerating at +279900% QoQ.