JSW Dulux targets top-2 spot in India's decorative paints after Akzo Nobel buyout

Post acquisition of Akzo Nobel India, JSW Dulux is gunning for the No. 2 position in a 14+ player decorative paints market, leveraging brand investment, distribution scale-up, and manufacturing depth to challenge Asian Paints' dominance.

— Filed Tue, 16 Jun, 2026, 23:18 IST · Source ET Small Business · Updated

JSW Dulux, formed after JSW Group's acquisition of Akzo Nobel India, is targeting a top-two position in India's decorative and industrial paints market, backed by brand investment, distribution expansion, and manufacturing scale, challenging leader Asian Paints.