JSW Dulux targets No. 2 in decorative paints post Akzo buy, taking aim at Asian Paints
Newly formed JSW Dulux, born from JSW Group's acquisition of Akzo Nobel India, is chasing a top-two slot in India's crowded 14+ player decorative and industrial paints market via aggressive expansion, distribution scale-up, brand investment and premiumisation.
JSW Dulux, formed after JSW Group's acquisition of Akzo Nobel India, is targeting a top-two position in India's decorative and industrial paints market through aggressive expansion, brand investment, distribution growth, and premiumisation, challenging leader Asian Paints.