Johnson's Baby ropes in Parineeti Chopra to front new milk-rice range in India push
Johnson's Baby has signed actor Parineeti Chopra as ambassador for its newly launched milk-rice range, leaning on celebrity firepower to anchor a category extension in India's crowded baby-care aisle. The move sits alongside fresh capital and traction signals from D2C peers The Sweet Change (Rs 70 lakh) and kids' app BabyBillion.
Daily startup roundup: Johnson's Baby names Parineeti Chopra ambassador for new milk-rice range; clean-label sweetener brand The Sweet Change raises Rs 70 lakh for D2C/quick-commerce expansion; kids' app BabyBillion claims 271M monthly viewers with 20+ brand integrations.