IAN Angel Fund leads Rs 70 lakh round in clean-label D2C sweetener brand The Sweet Change
Mumbai-based The Sweet Change raised Rs 70 lakh from IAN Angel Fund, Udaan Angel Partners and BabyBillion to scale its clean-label sweetener range across ecommerce and quick-commerce platforms. Separately, Johnson's Baby named Parineeti Chopra brand ambassador alongside a milk-and-rice nourishment range launch.
IAN Angel Fund led a Rs 70 lakh round in clean-label sweetener D2C brand The Sweet Change for ecommerce and quick-commerce expansion. Separately, Johnson's Baby named Parineeti Chopra ambassador and launched a milk-and-rice nourishment range in Mumbai.
Why this matters
Second disclosed raise for The Sweet Change after its Rs 1.7 Cr Rebalance-led pre-seed, signalling continued investor appetite for clean-label monk fruit sweeteners on quick-commerce shelves.
Retail-brand activity steady at 1,081 signals over the last 90 days.