JioStar Claims IPL 2026 Hit 1.2 Billion Viewers, Opening Wider Sponsorship Lane for Indian Retail
JioStar pegs IPL 2026 reach at 1.2 billion with 870 billion watch minutes, CTV viewership up 22% and regional-language watch time up 33%. Swiggy and OpenAI-powered fan features hint at deeper commerce hooks, raising the ad-and-sponsorship stakes for retail brands chasing tier-2 and vernacular audiences.
JioStar says IPL 2026 reached 1.2 billion viewers with 870 billion watch minutes, CTV up 22% and regional-language watch time up 33%. Coverage integrated Swiggy and OpenAI-powered fan engagement features, signaling sponsorship and commerce hooks for Indian retail brands.