JioStar bets on sports as audience aggregator; IPL 2026 to reach 1.2B viewers with Swiggy, OpenAI tie-ups
JioStar Sports CEO Ishan Chatterjee says live sports is the biggest audience magnet in an infinite-content era, with 350 days of live action across 12+ languages. IPL 2026 targets 1.2B viewers; Swiggy in-app commerce during broadcasts and an OpenAI partnership unlock new monetisation and AI-driven fan engagement.
JioStar Sports CEO says live sports remains the biggest audience aggregator, with IPL 2026 reaching 1.2B viewers. Swiggy in-app commerce during broadcasts and OpenAI partnership drive new monetisation and AI-powered fan engagement.