JioMart to link kiranas, customers and makers via WhatsApp in pan-India retail push
RIL details JioMart's aggregator model connecting shoppers, neighbourhood stores and manufacturers over WhatsApp, backed by Facebook's Rs 43,000 crore investment. The plan targets 30 million small merchants, 120 million farmers and 60 million MSMEs, with PoS tech for partners.
RIL details JioMart's kirana e-commerce model as an aggregator linking customers, stores and manufacturers via WhatsApp, planning pan-India expansion targeting small traders, farmers and MSMEs, leveraging Facebook's investment and PoS tech for partners.
Why this matters
Extends JioMart's WhatsApp-led kirana aggregator playbook, following moves to onboard small merchants and farmers nationwide and counter Amazon and Flipkart in grocery.
Omni-channel activity holds steady with 1,126 signals recorded over the past 90 days.