JioMart plans quick-commerce entry to take on Blinkit, Instamart and Zepto
JioMart is reportedly preparing to enter India’s quick-commerce market, putting the Reliance-backed retailer in direct competition with Blinkit, Swiggy Instamart and Zepto.
JioMart plans to enter India’s quick-commerce market, setting up competition with Blinkit, Swiggy Instamart and Zepto.
Why this matters
The reported quick-commerce move extends JioMart’s prior entry plan flagged in May 2024 and follows its June 2020 WhatsApp-led effort to scale kirana commerce across India.
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