JioMart's WhatsApp-led commerce model linking shoppers, kiranas and suppliers resurfaces from June 2020
Resurfacing a June 2020 move, Reliance Retail had outlined plans to scale JioMart from select cities across India, using WhatsApp-led ordering and digital tools to connect consumers, kirana stores, manufacturers, farmers and delivery partners.
Reliance Retail outlined JioMart’s plan to scale its WhatsApp-led digital commerce platform across India, linking consumers, kirana stores, manufacturers and delivery networks while equipping merchants with technology including PoS systems.
Why this matters
The resurfaced 2020 kirana-commerce strategy follows recent signals that JioMart plans quick-commerce entry against Blinkit, Zepto and Instamart, connecting its delivery ambitions with its earlier WhatsApp-led model.
Omni-channel is steady, with 1,313 signals in the past 90 days; QoQ change was not provided.