JioMart's Pan-India Rollout Plan Resurfaces, WhatsApp Bet on Small Merchants Revisited
Resurfacing a June 2020 plan: RIL detailed a Rs 43,000 crore investment to scale JioMart nationally, tapping Facebook's WhatsApp reach (400M users) to onboard 60M MSMEs, 120M farmers and 30M small merchants into digital commerce.
RIL outlines JioMart's pan-India expansion plan, leveraging WhatsApp integration and Facebook's investment to onboard small merchants, traders, and farmers via digital commerce.