JioMart's May 2024 Quick Commerce Entry Plan Resurfaces, Aiming to Challenge Blinkit, Zepto, Swiggy Instamart
Resurfacing a May 2024 report, Reliance Retail's JioMart was said to be preparing a quick commerce foray to compete with incumbents Blinkit, Swiggy Instamart and Zepto, signaling a major push into rapid grocery delivery.
Reliance Retail's JioMart is planning to enter the quick commerce space to compete with Blinkit, Swiggy Instamart, and Zepto, per reports around May 29, 2024.
Why this matters
JioMart's quick commerce push builds on its earlier omni-channel plays, including the May and June 2020 WhatsApp-led moves linking kirana stores, farmers and MSMEs to Reliance Retail's pan-India network.
Omni-channel activity is steady with 1,146 signals over the last 90 days.