JioMart's kirana e-commerce playbook resurfaces: linking WhatsApp shoppers to neighbourhood stores, a June 2020 move
Resurfacing details from June 2020, when RIL detailed how JioMart will aggregate customers and nearby kiranas via WhatsApp, riding Facebook's Rs 43,000 crore investment and 400 million users. Reliance Retail targeted a pan-India scale-up covering 30 million merchants, 120 million farmers and 60 million MSMEs with PoS tech.
RIL detailed JioMart's kirana e-commerce roadmap, aggregating customers and nearby stores via WhatsApp, leveraging Facebook's investment. Reliance Retail plans pan-India scale-up targeting small traders, farmers and MSMEs with PoS technology.