JioMart's June 2020 plan for nationwide expansion through local stores, WhatsApp ordering and Reliance's retail network resurfaces
Reliance had positioned JioMart as an omnichannel commerce layer, combining nearby-store aggregation, procurement and delivery infrastructure with WhatsApp ordering, in a June 2020 move now resurfacing. The model was aimed at small merchants, farmers and MSMEs, backed by Facebook's ₹43,000 crore investment in Jio.
Reliance plans to scale JioMart nationwide by combining nearby-store aggregation, procurement and delivery infrastructure, and WhatsApp ordering. The platform targets small merchants, farmers and MSMEs, supported by Reliance’s partnership with Facebook and merchant technology investments.