JioMart outlines WhatsApp-led kirana commerce model for India expansion
Reliance Retail said JioMart will connect consumers with neighbourhood kiranas, manufacturers and merchants through WhatsApp-enabled ordering. After launching in select cities, the platform planned a wider rollout targeting small merchants, farmers and MSMEs.
Reliance Retail outlined JioMart’s kirana-commerce model, using WhatsApp for ordering and linking consumers, local stores, manufacturers and merchants. The platform has launched in select cities and plans nationwide expansion, targeting millions of small businesses, farmers and traders.
Why this matters
The plan aligns with recent signals that JioMart tapped WhatsApp to bring kirana stores into its digital commerce network and that its June 2020 nationwide expansion plan has resurfaced.
Omni-channel is steady, with 1,606 signals recorded in the past 90 days.