JioMart taps WhatsApp to bring kirana stores into its digital commerce network
JioMart is using the Reliance-Jio-Facebook-WhatsApp ecosystem to connect neighbourhood kirana stores with local shoppers, initially via WhatsApp ordering. The initiative aims to bolster stores’ supply-chain access and digital capabilities as they compete with modern trade and e-commerce platforms.
JioMart’s Reliance-Jio-Facebook-WhatsApp ecosystem aims to onboard kirana stores, connect them with local shoppers and strengthen their supply-chain capabilities against modern trade and e-commerce rivals. WhatsApp serves as the initial ordering channel, with UPI payments planned.
Why this matters
The signal extends JioMart’s June 2020 WhatsApp-led model connecting kiranas, consumers and suppliers, alongside its digital route for kirana stores to compete with e-commerce.
Omni-channel is steady, with 1,583 signals recorded in the past 90 days.