JioMart maps kirana-linked e-commerce model, leans on WhatsApp for pan-India retail push
Reliance detailed JioMart as an aggregator connecting customers, small merchants and manufacturers, tapping WhatsApp's 400M users after Facebook's Rs 43,000 crore deal. Expansion targets 30M small merchants, 60M MSMEs and 120M farmers via merchant onboarding and PoS systems.
Reliance detailed JioMart's kirana e-commerce model as an aggregator linking customers, merchants and manufacturers, leveraging WhatsApp post-Facebook deal. Plans include pan-India expansion, merchant onboarding and PoS systems targeting small traders, farmers and MSMEs.