JioMart maps kirana e-commerce play, linking WhatsApp users to neighbourhood stores post-Facebook deal
Reliance detailed how JioMart will connect customers, local kiranas and merchants via WhatsApp following Facebook's Rs 43,000 crore investment. The model targets India's 30 million small merchants, 120 million farmers and 60 million MSMEs, tapping 400 million WhatsApp users, with PoS tech and multi-city scale-up planned.
Reliance detailed JioMart's kirana e-commerce roadmap, leveraging WhatsApp post-Facebook investment to connect customers, nearby stores and merchants, targeting India's small traders, farmers and MSMEs, with plans to scale across cities and provide PoS technology.