JioMart bets on kirana stores to counter e-commerce giants via WhatsApp-Facebook tie-up
Reliance's JioMart, powered by the Jio-Facebook-WhatsApp alliance and its 400 million user base, could help India's small kirana shops compete against modern trade and rivals Amazon and Flipkart. UPI payments via WhatsApp are expected to close the loop as lockdown dents demand.
Reliance's JioMart, backed by the Jio-Facebook-WhatsApp tie-up, could help India's kirana stores compete against modern trade and e-commerce, per Nielsen. UPI payments via WhatsApp expected to close the loop amid lockdown demand slowdown.
Why this matters
Extends RIL's JioMart playbook of a WhatsApp-linked kirana network targeting 400M users, alongside plans for quick commerce entry to challenge Blinkit, Swiggy Instamart and Zepto.
Omni-channel activity is steady with 1,162 signals in the last 90 days.