JBL at 80 leans into India's bass tilt while courting premium hi-fi buyers
Harman Lifestyle chief Dave Rogers maps JBL's India playbook on its 80th anniversary: AI-driven tuning calibrated for bass-loving listeners across Bollywood, regional and devotional content, alongside a balanced hi-fi push for the rising premium tier. With 300+ patents since 1946, JBL is hedging mass-market sound signatures against audiophile expectations.
JBL marks 80 years as Harman's Lifestyle Division President Dave Rogers discusses India strategy: tuning for bass-loving consumers while addressing growing premium-segment demand for balanced hi-fi across Bollywood, regional, devotional and global streaming content.