Tata launches Sierra.ev at ₹18.79-25.99 lakh, slotting between Curvv.ev and Harrier.ev

Tata Motors debuts the Sierra.ev SUV in India with three powertrains including a 344.2 bhp AWD flagship, ADAS, 63/75 kWh battery options and MIDC range up to 665 km. Ex-showroom Delhi pricing spans ₹18.79-25.99 lakh, deepening Tata's electric SUV lineup.

— Filed Fri, 17 Jul, 2026, 18:07 IST · Source The Hindu BusinessLine · Updated

Tata launches the Sierra.ev SUV in India, priced ₹18.79-25.99 lakh (ex-showroom Delhi), with three powertrains, AWD flagship, ADAS, and MIDC range up to 665 km, positioned between Curvv.ev and Harrier.ev.

Why this matters

Tata revives the Sierra nameplate as an all-electric SUV, expanding its EV range shortly after reclaiming the No. 2 spot in India's PV market from Mahindra and amid margin pressure from a weak rupee.

Retail-brand signals accelerating, up 318,100% QoQ.