Ixigo pushes voice payments via AI assistant TARA, but RBI rules block full automation

Ixigo plans voice-based payments for travel bookings through its AI assistant TARA, yet RBI's 2025 authentication rules still mandate human two-factor verification. NPCI's Unified Agent Protocol for agentic UPI payments leaves compliance and liability questions unresolved.

— Filed Fri, 10 Jul, 2026, 14:11 IST · Source Medianama · Updated

Ixigo plans voice-based payments for travel bookings via AI assistant TARA, but RBI's 2025 authentication rules require human two-factor verification. NPCI is building a Unified Agent Protocol for agentic UPI payments, with compliance and liability questions unresolved.

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