ixigo launches AI-native app with conversational assistant TARA
At its ixigo NEXT event, the OTA unveiled an AI-native app built around TARA, a conversational travel assistant supporting voice, text and tap inputs across English, Hindi and Hinglish. A new Trip Mode consolidates post-booking information, signalling a shift toward agentic, multilingual travel commerce.
ixigo launched an AI-native app at its ixigo NEXT event, integrating conversational assistant TARA with voice, text and tap support in English, Hindi and Hinglish, plus a Trip Mode consolidating post-booking information for travellers.
Why this matters
Builds on ixigo's earlier reveal of TARA and agentic booking flows, formalising a full AI-native app rebuild rather than a feature bolt-on within the OTA's stack.
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