ixigo bets ₹1,295 Cr raise on agentic AI overhaul as TARA fields 150K calls
Listed OTA ixigo is rebuilding its app around agentic AI assistant TARA, deploying it across bookings, filters and support. Q-revenue hit ₹317.56 Cr (+31% YoY) on a $2 Bn ticket sales run rate, with air (+49%) and bus (+47%) leading. Part of the ₹1,295.56 Cr preferential raise is earmarked for AI buys like SqaaS.
Listed Indian OTA ixigo is rebuilding its app around an agentic AI assistant TARA to handle bookings, filters and customer support, allocating part of its ₹1,295.56 Cr raise to AI investments and acquisitions like SqaaS.
Why this matters
Builds directly on ixigo's recent AI-native app launch with TARA, now scaling the agentic assistant across the full booking journey and backing it with fresh capital for AI M&A.
Omni-channel theme steady at 89 signals in 90 days, with AI-led booking flows emerging as a key vector.
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