ITCMAARS rolls out AI-powered 'Crop Doctor' for 2.5 million farmers across 70 crops
ITC's agritech superapp ITCMAARS has launched Crop Doctor, an AI/ML tool for real-time plant disease detection with vernacular guidance across 70 crops. Already used 3 lakh times, it serves 2.5 million farmers and 2,180 FPOs across 11 states, driving 15-20% yield gains and 25% income uplift.
ITC's agritech platform ITCMAARS launched 'Crop Doctor,' an AI/ML-powered feature for real-time plant disease detection across 70 crops via its superapp, offering vernacular remedial guidance. Used 3 lakh times, it supports 2.5 million farmers across 11 states.