ITC's Classmate expands into pens, art supplies and QR-linked eduGAMES to stay relevant in digital India
Facing a digital-first learning shift, ITC's Classmate is broadening beyond notebooks into pens, geometry boxes and art stationery while adding QR-linked eduGAMES with 11 interactive challenges. Distribution spans general trade, modern retail, e-commerce, quick commerce, D2C and school tie-ups within a Rs 16,500 crore market.
ITC's Classmate stationery brand pushes to stay relevant amid digital-first learning, expanding into pens, geometry boxes, art stationery and QR-linked eduGAMES, distributed via general trade, modern retail, e-commerce, quick commerce, D2C and school tie-ups.