ITC's Classmate bets on QR-code eduGAMES and omni-channel to stay relevant in digital-first India
ITC's stationery brand Classmate, generating over Rs 1,000 crore in consumer spends, is leaning on its Bhadrachalam paper mill, NEP 2020-aligned interactive learning tools, and a broad omni-channel presence spanning general trade, modern retail, e-commerce and quick commerce to defend its position in a Rs 16,500 crore market.
ITC's Classmate outlines its strategy to stay relevant in digital-first India, leveraging its Bhadrachalam paper mill, QR-code eduGAMES, NEP 2020 alignment, and an omni-channel presence across general trade, modern retail, e-commerce, and quick commerce.
Why this matters
Classmate continues a consistent digital-first playbook, echoing prior moves into premiumisation, QR-linked eduGAMES, and expansion into pens and art supplies to counter the digital-classroom threat.
Retail-brand signals are accelerating, up 285000% QoQ.