ITC's Classmate bets on premiumisation and digital tools to stay relevant in screen-first India
Classmate pursues an omni-channel push with eduGAMES and QR-linked puzzles aligned to NEP 2020, targeting a Rs 16,500 crore market as screen-based learning threatens paper stationery. ITC's FMCG revenue hit Rs 21,981 crore in FY25.
ITC's Classmate stationery brand pursues premiumisation and digital tools (eduGAMES, QR-linked puzzles aligned to NEP 2020) via an omni-channel strategy amid a price-sensitive market and rising screen-based learning threatening the paper stationery category.