ITC's Classmate bets on omni-channel and QR-linked eduGAMES to stay relevant in digital-first India
Classmate pursues an omni-channel push across general trade, modern retail, e-commerce and quick commerce while adding digital tools like QR-linked eduGAMES to counter screen-based learning and price-sensitive rivals. The brand commands over Rs 1,000 crore in consumer spends within a Rs 16,500 crore stationery market.
ITC's Classmate stationery brand pursues an omni-channel strategy across general trade, modern retail, e-commerce and quick commerce while adding digital tools like QR-linked eduGAMES to stay relevant amid India's shift to screen-based learning and price-sensitive competition.