ITC Classmate goes digital-first to defend its lead in India's Rs 16,500 crore stationery market
The two-decade-old brand is layering QR-linked eduGAMES and its Classmateshop.com channel onto its core notebooks business, expanding into pens and art supplies while fending off price-sensitive regional rivals and the shift to screen-based learning.
ITC's Classmate brand pursues an omni-channel, digital-first strategy amid India's Rs 16,500 crore stationery market, integrating QR-linked eduGAMES, expanding beyond notebooks into pens and art supplies, while navigating price-sensitive regional competition and screen-based learning shifts.
Why this matters
Continues ITC Classmate's digital-first pivot seen in recent signals on QR-linked eduGAMES, omnichannel push and premiumisation, aimed at staying relevant against regional rivals and screen-based learning.
Retail-brand theme steady with 2,681 signals over the past 90 days.