ITC Classmate bets on premiumisation and QR-coded eduGAMES to stay relevant in digital-first India
ITC's Classmate is pushing digital tools like eduGAMES Infinity QR codes and NEP 2020-aligned content via omni-channel retail, navigating a price-sensitive Rs 16,500 crore stationery market amid a structural shift toward screen-based learning.
ITC's Classmate stationery brand pushes premiumisation and digital tools (eduGAMES Infinity QR codes, NEP 2020-aligned) via omni-channel retail, while navigating a price-sensitive market and the structural shift toward screen-based learning in India.
Why this matters
Extends ITC Classmate's recent omni-channel and digital-tools push to stay relevant in digital-first India, now layering premiumisation and QR-coded eduGAMES onto its stationery portfolio.
Retail-brand signals steady at 2,640 over the last 90 days.