ITC Classmate bets on omni-channel, digital tools to stay relevant in digital-first India
Classmate pursues a multi-channel play across general trade, modern retail, e-commerce, quick commerce and D2C via Classmateshop.com, while integrating eduGAMES QR codes and 11 interactive challenges to defend share in the Rs 16,500 crore stationery market amid price-sensitivity and digital classrooms.
ITC's Classmate stationery brand pursues an omni-channel strategy across general trade, modern retail, e-commerce, quick commerce and D2C while integrating digital tools like eduGAMES QR codes, aiming to stay relevant amid India's digital-first classroom shift and price-sensitive market.