Iris Clothings plugs DOREME into quick commerce, stock nears 52-week high
Howrah-based kidswear maker Iris Clothings is taking its DOREME brand onto a leading quick commerce platform, debuting in Bengaluru and Hyderabad alongside its EBO, distributor and D2C network. The Street rewarded the channel pivot, pushing the stock to ₹40.85 intraday against a 52-week high of ₹41.37.
Howrah-based kidswear maker Iris Clothings (brand DOREME) is entering quick commerce via a top Indian QC platform, launching first in Bengaluru and Hyderabad, complementing its EBOs, distributors and D2C channels. Stock neared 52-week high on the news.